The California Auto Outlook report released February 2023 and sponsored by the California New Car Dealers Associations showed California had 1,667,831 registrations, a decline of -10.2% from last year’s 1,856,391. On page 3, it reported that the Tesla Model Y was the best selling model with 87,257 and topped the Luxury Compact SUV segment with 53.5% market share. It also topped the Top Selling Light Trucks category with 7.6%. Toyota RAV4 came in second at 59,794 for 5.2% marketshare. Model 3 took the best selling passenger cars stop with 78,794 units and 15% market share. The second place Toyota Camry came in at 55,967 units and 10.7% market share. For 2022, Tesla increased units by 54.2% growing from 121,080 units to 186,711 in 2022 and gained 4.7% market share. Genesis came in second with a growth of 26.5%. Cadillac, Mercedes, Kia had low single digits growth of 3.7%, 3.4%, and 2.4% respectively. The rest of the brands had negative growth ranging from -1.7% for GMC and -42.2% for Infiniti. Battery EV cars had increased to 17.1% market share in 2022.
The report predicts there is 770,000 new car purchases that had been postponed since the Pandemic. Prices are expected to drop and become more affordable as supply normalizes. Challenges for 2023 include supply chain issues, affordability, higher interest rates, and slower economy.
https://www.cncda.org/wp-content/uploads/Cal-Covering-4Q-22_FINAL.pdf
The German KBA reported that for January 2023, Tesla had sold 4,241 units and increase of 912.2% and had 2.4% of the market out of 179,247 units. At the time of this writing, at the top German tesla.com ordering page, there’s a notice indicating all variants of Model 3 and Model Y qualify for EV credit of €4,500. This is significant savings and increases affordability of Tesla cars in Germany.